VN Leading Digital Commerce Partner
Empowering global brands to lead in Vietnam’s digital economy with cutting-edge technology and local expertise
SJ Group operates in a variety of business verticals, all of which are based on the network of lifestyle industries in Vietnam.
Who We ARE
SJ Group is a leading Vietnamese company specializing in digital media, e-commerce, and premium brand distribution.
We are the exclusive importer, distributor, and local representative for a portfolio of prestigious international brands, delivering authentic and distinctive lifestyle experiences to Vietnam’s growing premium consumer segment.
With a strong commitment to excellence, we focus on delivering high-quality products, strategic brand management, and innovative market solutions. Our mission is to elevate consumer lifestyles while helping our brand partners thrive in a competitive and fast-evolving market.
our VISION
SJ Group is committed to making a positive impact on the lives of our colleagues, partners, and patrons. We are inspired by our vision of a brighter future, and we are determined to make it a reality. We strive for excellence in everything we do, and we are always looking for new ways to improve the services and experiences we offer.
We are dedicated to advancing and developing social and cultural environment.
Our Brands
SJ Group is the official distributor of Pura D’or USA, a premium organic personal care brand known for its plant-based hair and skincare products. Best-selling on Amazon, Pura D’or products are made with up to 98% organic ingredients, free from sulfates and parabens, and certified cruelty-free. In Vietnam, we bring authentic, eco-conscious beauty solutions to retail and e-commerce partners nationwide.